Viral marketing through Opinion Leaders

Opinion Leaders use their opinions and recommendation to influence peoples
behaviors. Research firm RoperASW refers to them as "Market Multipliers" because
successfully advertising to Opinion Leaders will make your message go further.
As noted in the study Opinion Leaders are twice as likely to be sought out for their
opinions and twice as likely to make recommendations for thinks like products and services.

Because Opinion Leaders tend to me more affluent they are also trendsetters and
early adopters with new technology, services, financial information, and political news.

Spreading like a germ.

The key to any viral or word-of-mouth campaign is encouraging individuals to pass a
marketing message to others until it creates exponential growth and starts to influence
the desired audience.